OUR TEAM

 Shana Alexandria Frahm's career is a thirty-year tale of working for visionaries and entrepreneurs who built big, beloved, brands. Her primary audience: young adults. Her journey takes place around the world. In the music, sports, and film industries of '90s Hollywood. Under the lights of the Las Vegas Strip on the eve of a new century. At the Winter Olympics in Italy and Canada. Navigating global wins for the world's most recognized names in fashion, apparel, sports and footwear. In Detroit's arts and youth communities and Iowa's Field of Dreams during the U.S. presidential primaries. 

Her career has spanned Tokyo to Paris, London to Auckland, Aspen to Milan, and everywhere in between. From fleeing a New York City hurricane during a world surf championship to sneaking the world's top skateboarders into Beijing's Forbidden City for a misty skate session. And from nightly backstage chats with the First Gentleman of Broadway to a freezing sheep station on New Zealand's Southern Alps gathering merino wool data. 

She is that fortunate person on the ascent of the world's most intense roller coaster rides, and she is grateful that so many gifted entrepreneurs, political heavyweights, and c-suite leaders asked her to join them. Although she has stayed out of the spotlight most of her career, her third act is focused on giving back with The Restyle Guide and the upcoming first of three memoirs for young adults, The Entrepreneurs: It's Only Rock N Roll.

Nikki Santillana's journey spans European fashion giants like Bottega Veneta and Louis Vuitton and cherished American icons like Martha Stewart, where her instrumental role in the triumphant launch of Martha.com underscored her visionary prowess. With a rich tapestry of fifteen years in marketing, digital media, and publicity, she has flawlessly orchestrated national teams for high-impact fashion campaigns and product debuts. A true industry trailblazer, Nikki contributed significantly to propelling a private label U.S. fashion brand from zero to a staggering $2.6 billion in just four years, sculpting strategies and training programs that catered to a vast network of over 70,000 retailers.

Nikki's strategic acumen and collaboration finesse have consistently yielded optimal pathways, while her relentless innovation has birthed tailored strategies that drive businesses to flourish. Her commitment to unraveling consumer loyalty and forging emotional bonds solidifies her status as an industry luminary. Her dexterity in backend functionality and data analysis has been pivotal in crafting laser-targeted advertising packages, illuminating invaluable insights into core demographics. A true Californian at heart, Nikki now calls Dallas, Texas, home,